Sunday, February 14, 2010

It's Official ... We've Caught Olympic Fever

For the record, it caught my attention for all of about five minutes.
And that might have even been a stretch.
But apparently, Canadians won't be kept from watching their hockey at the Winter Olympics — no matter how ugly the score gets.
Case in point: Canada's record-setting 18-0 flogging of Slovakia in its women's puck opener, a beating so one-sided that even CTV prime-time host Brian Williams admitted boredom with it.
Others, apparently, begged to differ. And lots of them.
According to ratings figures released earlier today, an average audience of 2.5 million tuned into that wipeout — which blew away the numbers for Hockey Night in Canada (747,000) for a Canadiens-Flyers and Senators-Red Wings combo that was infinitely more interesting.
(another 609,000 watched the women's game in French on V).
Such is the power of the five rings, though, that it appears ready to steamroll over everything in its path in the next two weeks. An average audience of 1.1 million watched Jenn Heil chase gold in the women's moguls — the third-largest number in Rogers Sportsnet's 11-plus year history. That was only a fraction of the 6.6 million total viewership for the event, which also aired on CTV.
Online, the numbers are pretty staggering, too. CTVOlympics.ca and RDSOlympiques.ca have attracted 20.6 million page views through the first two days of the Vancouver Games, with 3.5 million videos totalling some 190,000 hours already streamed.
Yes, Canadians are clearly nuts about our home Olympics. Even if it seems their interest level is on the nutty side at times.

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