Maybe the folks behind Canada's 'Own The Podium' master plan for the Vancouver Games missed the real secret to big success.
Hold the entire 2010 Winter Olympics up at Cypress Mountain.
Hey, don't laugh. As of this writing, Canada has 11 medals at Vancouver 2010. Nearly half of them (five) have been earned in freestyle skiing events held at Cypress, including today's gold-medal triumph by Ashleigh McIvor in women's ski cross. That follows previous golds collected by Maelle Ricker (women's snowboardcross) and Alex Bilodeau (men's moguls) and silvers from Jenn Heil (women's moguls) and Mike Robertson (men's snowboardcross) at the mountain venue.
Just call it Magic Mountain, indeed.
Maybe Rogers Sportsnet's Jamie Campbell has been the lucky charm for our athletes. He's been the voice of Cypress for Canada's Olympic Media Broadcast Consortium and his call of Bilodeau's victory is now featured as part of a McDonald's commercial airing during the Games.
(and no, I don't want to hear any silly lucky loonie stories. It was cute — sort of — once. Now it's getting more than a little tired. But I digress).
Whatever it is, Cypress has been the place to be for Canadian fans during Vancouver 2010. Now if only Own The Podium saw all of this coming beforehand. Is it too late to move men's hockey there?
*****
Speaking of magic ...
The gold-medal triumph of Canadian ice dancers Tessa Virtue and Scott Moir was exactly that for Rogers Sportsnet on Monday night. An average audience of 2.03 million tuned in, the first such number to crack two million in the network's 12-year history.
Some 7.05 million Canadians were watching on CTV and Sportsnet at 11:38 p.m., when Virtue and Moir received the scores that made them Canada's first Olympic champions in ice dance. More than 15 million saw at least some part of the event, with an average of 3.5 million.
Tuesday, February 23, 2010
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